Jewellery industry expert with over 10 years of experience in the design, workmanship, creation, marketing and sales of fashion and fine jewellery underscored by a long family pedigree of the craft and broader luxury industries.
Born and raised in Belgium from a family of Jewellery makers, my career began in luxury real estate.
This exposure built valuable foundations, the key skills and knowledge to not only position, market and sell a premium product, but also engage with an affluent customer and understand their bespoke needs.
I launched my namesake and award-winning brand, Sara Esther Jewellery in 2013. The brand has grown globally through an integrated and considered strategy, supporting over 10 wholesale stockists in 6 country. I oversee and manage the entire process in close collaboration with an intimate support team I have assembled from over Europe. This process extends across conceptual development and international sourcing through to production, retail partnerships, e-commerce, social media, public relations, private clients, and influencer marketing. The brand has been awarded, selected for the prestigious Princess Astrid Economic Mission in Korea, and then be hand-chosen by The Bon Marché in Paris for an exclusive pop-up over the seasonal period. Through my relationships with my retail partners, the brand has continuously featured in titles including Vogue, Elle, Harper’s Bazaar, and is loved by a carefully curated group of digital influencers.
It is this 360 understanding of the fine jewellery market and the processes involved to not only design an exceptional product – but also make it commercially viable – that provides me with a unique and valuable lens on the industry.